Beyoncé, Justin Bieber and “The Bachelor” all employ an incredibly successful strategy for growing their business and expanding their brand. And, regardless of whether you are a fan or not, you should take note.
For a primer, below is each of their most recent posts:
YOU ARE ALL WORTHY NO MATTER WHAT ANYONE SAYS >> BE STRONG GOD IS WITH US ALL> MY BELIEBERS CHANGED MY LIFE> I WILL FOREVER BE GRATEFUL
— Justin Bieber (@justinbieber) January 24, 2014
Thank you so much for being Sean and Catherine's guests tonight! #TheBachelorWedding
— The Bachelor (@BachelorABC) January 27, 2014
Most companies expend a great deal of money and energy in attempts to garner new clients and customers. I certainly do. I’m guessing you, or the company you are employed with, follows suit.
The aforementioned celebrities and reality show don’t focus on growing their audience. Honest. Instead, they spend their resources and time building into and galvanizing the relationship with their CURRENT customers (a.k.a. fan base). When people feel “part of the brand” and “important” to a company, a person or a movement, they become passionate ambassadors, inviting others to join the party.
With hundreds of millions of connected fans worldwide, it sure seems to be working. (138 words)
How About You?
Does this resonate with you as you build your business? What about the company you work for, is it properly catering to and solidifying the relationships with those you already serve? Am I all wet? Click HERE to comment!