Facebook Did What?!

1 in every 7 people on the planet used Facebook yesterday. Did you?

It marks the first time in its history that more than 1 billion people were using the site in a single day.

Facebook has come a long way since 2004 when starting out, essentially, as an online directory for Harvard’s students.

I utilize many social media platforms including Facebook, Instagram, Twitter, Google+, Pinterest, Snapchat, etc. (Feel free to follow me on any of these channels…I promise to follow back.)

For pleasure, Instagram is my favorite. For business, whether promoting an idea, blog post or event, Facebook is clearly the best arrow in my quiver. And, it’s not even close.

If you are a small business owner, blogger, teacher, entrepreneur or anyone trying to reach the largest and most engaged possible audience, you need to consider using Facebook. Now.

Don’t just take my word for it. Take the world’s. (139 words)

P.S. – If you need help setting up a Facebook business page or just need a little advice or encouragement, don’t hesitate to reach out to me.

Why “Looking Back” is Trending

While all alone the other night, I had the option of watching football, hockey, the news or any number of my fav cooking shows.

Instead, I watched a cartoon. Why would a 50 year old do such a thing?

Because, I’m tired.

Though I’m a forward thinker and embrace change of all kinds, I sometimes find myself needing something familiar.

I believe it’s a key reason why pictures and memories of “days gone by” are so popular on social media today, including 250 million photos tagged with “ThrowbackThursday” or “tbt” hashtags on Instagram alone.

With so many unknowns in our life (insert Ebola scares, the economy, political landscape, health issues, job security, relationship navigation, etc.), we’ve grown to long for the expected. It requires no thinking, no adjusting, no surprises…just familiarity.

Delight in your future, but make time to relax in your past.

Your mind and heart will thank you for it. Happy Halloween! (140 words)

Is It Just Me? Am I just getting old, or do you notice your mind needing a rest? (I sure hope it’s the latter)

To Try: Establish holiday traditions that give you familiarity and comfort. Browse through your photo albums and take your time telling stories about the pictures with family or friends. Watch an old sitcom from your youth and try explaining to your kids why it was funny back then.

Are You a #Belieber?

Beyoncé, Justin Bieber and “The Bachelor” all employ an incredibly successful strategy for growing their business and expanding their brand. And, regardless of whether you are a fan or not, you should take note.

For a primer, below is each of their most recent posts:

Most companies expend a great deal of money and energy in attempts to garner new clients and customers. I certainly do. I’m guessing you, or the company you are employed with, follows suit.

The aforementioned celebrities and reality show don’t focus on growing their audience. Honest. Instead, they spend their resources and time building into and galvanizing the relationship with their CURRENT customers (a.k.a. fan base). When people feel “part of the brand” and “important” to a company, a person or a movement, they become passionate ambassadors, inviting others to join the party.

With hundreds of millions of connected fans worldwide, it sure seems to be working. (138 words)

How About You?

Does this resonate with you as you build your business? What about the company you work for, is it properly catering to and solidifying the relationships with those you already serve? Am I all wet? Click HERE to comment!

You Ought To Be in Pictures

A picture is worth a thousand words billion dollars. – Brent S.

Photo sharing is all the rage, and for good reason. People like to look. Enough said.

  • Facebook bought Instagram for 1 BILLION dollars on April 9, 2012.
  • Yahoo bought Tumblr and refreshed Flickr for 1.1 BILLION dollars on May 20, 2013

I could write about our little neighbor girl stopping by in her PJs, but it’s more fun to see what took place (click photos to enlarge):

I could write about my dad’s athletic prowess, but to see him “back then” is priceless (he’s #44):

I could write about the massive snowstorm, but you gotta see it to believe it:

I could write about how beautiful my wife looked at our son’s wedding, but you’d rather see for yourself. (Ok, stop staring):

As a leader, sharing your everyday life story via photos is a powerful way to show family, friends and clients just who you really are. Literally. (137 words)

Let’s follow each other by the end of the weekend, whether it’s Facebook, Twitter, Google+, Pinterest, Instagram or Flickr…deal? (if you need help with setting up any social media platforms, feel free to email me at brent@leaderbird.com and I’ll walk you through it, no sweat)

Click HERE to see my life in pictures on Instagram

Click HERE to see my life in pictures on Flickr

If you have a smartphone, you can download the Instagram app HERE and the Flickr app HERE.