Facebook Did What?!

1 in every 7 people on the planet used Facebook yesterday. Did you?

It marks the first time in its history that more than 1 billion people were using the site in a single day.

Facebook has come a long way since 2004 when starting out, essentially, as an online directory for Harvard’s students.

I utilize many social media platforms including Facebook, Instagram, Twitter, Google+, Pinterest, Snapchat, etc. (Feel free to follow me on any of these channels…I promise to follow back.)

For pleasure, Instagram is my favorite. For business, whether promoting an idea, blog post or event, Facebook is clearly the best arrow in my quiver. And, it’s not even close.

If you are a small business owner, blogger, teacher, entrepreneur or anyone trying to reach the largest and most engaged possible audience, you need to consider using Facebook. Now.

Don’t just take my word for it. Take the world’s. (139 words)

P.S. – If you need help setting up a Facebook business page or just need a little advice or encouragement, don’t hesitate to reach out to me.


If you’re looking for a quick pick-me-up a few days a week, check out the new “flyby” section of leaderbird!

Click FLYBY above  (between HOME and ABOUT) or click HERE to see the first two entries.

These bits of info won’t come to your inbox (I’m not spammy like dat), only blog posts will continue to be sent out. You’ll need to stop by leaderbird to check for new entries or follow me on Twitter or Facebook as I will tweet/post each new flyby. Let’s fly! (91 words)


Are You a #Belieber?

Beyoncé, Justin Bieber and “The Bachelor” all employ an incredibly successful strategy for growing their business and expanding their brand. And, regardless of whether you are a fan or not, you should take note.

For a primer, below is each of their most recent posts:

Most companies expend a great deal of money and energy in attempts to garner new clients and customers. I certainly do. I’m guessing you, or the company you are employed with, follows suit.

The aforementioned celebrities and reality show don’t focus on growing their audience. Honest. Instead, they spend their resources and time building into and galvanizing the relationship with their CURRENT customers (a.k.a. fan base). When people feel “part of the brand” and “important” to a company, a person or a movement, they become passionate ambassadors, inviting others to join the party.

With hundreds of millions of connected fans worldwide, it sure seems to be working. (138 words)

How About You?

Does this resonate with you as you build your business? What about the company you work for, is it properly catering to and solidifying the relationships with those you already serve? Am I all wet? Click HERE to comment!